Overcoming challenges when implementing OKRs

Nicolás Chirio
05 Mar, 2025
product ownership
product ownership

Implementing Objectives and Key Results (OKRs) in your organization is a great step toward aligning teams and improving performance. However, despite having a structured checklist, many teams encounter challenges along the way. Let’s explore some of the most common issues and how to overcome them effectively.
You read the first article of this series, realized that OKRs can help you, then you read the implementation!
Challenge 1: Disorganized and unclear OKRs
One of the first problems teams face is that their OKRs are all over the place—poorly structured, hard to locate, and difficult to understand. As a result, more time is spent searching for information rather than acting on it.
For OKRs to truly enhance collaboration and transparency, they must be easy to access and well-organized. Standardizing the format across all levels of the company can greatly reduce confusion. Using a uniform template ensures consistency and clarity.
In larger organizations, investing in an intuitive digital solution can streamline the process. The goal isn’t to have complex software but rather a simple tool that allows easy indexing, clear documentation of objectives, and a straightforward way to connect related OKRs. Having an accessible and well-structured system encourages teams to engage more actively with their goals.
Challenge 2: Lack of regular OKR check-ins
A common issue is that teams set their OKRs but fail to track their progress. When asked about their Key Results, they often don’t have a clear answer, believing that they have plenty of time before the end of the quarter.
To keep OKRs relevant, they must be integrated into the team's routine. The best way to do this is by incorporating OKR check-ins into existing meetings. Rather than creating additional meetings, identify ongoing team gatherings—such as Sprint Reviews or project check-ins—and add an “OKR Review” segment to the agenda.
By regularly reviewing OKRs, teams stay aligned and can make necessary adjustments early, ensuring steady progress toward their objectives.
Challenge 3: Frequent priority shifts make OKRs obsolete
Another frequent challenge arises when teams set OKRs but find that within weeks, their priorities have shifted. This can lead to outdated OKRs that no longer reflect the team’s focus, making them feel irrelevant and difficult to maintain.
While occasional priority shifts are expected in a dynamic work environment, frequent changes indicate deeper issues. To address this:
- Assess how often these shifts happen. If they are rare, simply adjust when necessary.
- If priority changes occur frequently, identify the root cause. Are teams misaligned at the beginning of the quarter? Is leadership failing to provide clear direction?
One effective way to mitigate this is ensuring leadership sets their OKRs before teams develop their own. Since OKRs should be hierarchically nested, teams need to align their goals with the overarching company objectives. Additionally, if priorities shift too often, consider maintaining the existing OKRs until the next cycle to provide stability and focus.
Sustaining long-term OKR success
Successfully implementing OKRs requires more than just setting objectives—it demands a structured approach, continuous engagement, and flexibility. By addressing these common challenges, you can create a strong foundation for OKR success within your organization.
This series of articles provides a practical guide to getting started with OKRs. Now it’s time to put these insights into action and see the impact for yourself!