Journey to becoming a Product Team

What if your first attempt at Agile made things feel worse instead of better? That’s exactly what happened when Tracked Mail adopted Scrum. Despite a well-planned team setup, their first sprints fell short of expectations. However, a crucial shift occurred—the business stakeholders began engaging directly with the development teams. What followed was a series of eye-opening conversations that revealed deep-rooted technical debt, inefficient processes, and communication barriers.

This case study explores how Tracked Mail turned these challenges into opportunities, evolving their way of working to foster true collaboration between business and IT. Download the full story to see how they redefined accountability, improved engineering practices, and built a sustainable approach to product development.

• The key challenges they faced – Discover how Tracked Mail navigated business misalignment, technical debt, and delivery struggles, and the turning points that led to change.
• Practical steps for improvement – See how they tackled their issues head-on with actionable changes—improving engineering practices, fostering real collaboration between IT and business, and implementing strategies that accelerated delivery without compromising quality.
• A hands-on worksheet – Beyond just learning from their experience, you’ll get a guided worksheet to help you reflect on key takeaways and apply them to your own teams, ensuring you turn insights into real impact.

Download the full Case Study now and explore how Tracked Mail transformed their workflow with Scrum.