From Pilots to Momentum in a Global CPG Company

What happens when a global consumer goods company starts exploring Agile… without a plan, a framework, or even a mandate?

That’s the question at the heart of this case study. Faced with declining market share and increasing competition, this organization didn’t launch a massive transformation initiative. Instead, it empowered a single Agile Champion with a limited budget and a simple task: go where the energy is.

One pilot at a time, Agile began to spread—not as a top-down directive, but as a response to real business problems. The result? A quiet, organic transformation that reshaped how teams deliver, how leaders lead, and how change itself is approached.

• How a transformation can take off without a formal mandate, starting from just two people and a handful of pilots.
• What it takes to let Agile emerge bottom-up in a target-driven, high-pressure environment.
• Practical strategies for framing Agile in business terms—without relying on jargon or rigid frameworks.
• The role of an Agile Center of Excellence that enables, not enforces.
• How leaders evolved from requesting training to rethinking governance and decision-making.
• Lessons from the field: why letting go of one-size-fits-all models and building around real pull creates sustainable change.

By the end of this story, you'll gain a new perspective on what it means to lead Agile transformation—not with checklists and control, but with listening, humility, and strategic momentum.